Rud Pedersen cuts regulatory analysis time in half with full normative coverage
How Rud Pedersen's Public Policy team in Spain turned regulatory monitoring from a bottleneck into a competitive edge
About the client
Rud Pedersen
Rud Pedersen is one of Europe's fastest-growing Public Affairs and strategic communications group. With presence in more than 20 European markets, including Madrid, Brussels, Berlin, Paris, London, and Stockholm, the firm offers public affairs, government relations, regulatory intelligence, and strategic communications services to top-tier clients.
In Spain, their Public Policy Department is responsible for monitoring and analyzing the regulatory environment for clients who need to anticipate regulatory changes affecting their operations. This team is the first line of defense against legislative developments, and the precision of their work is critical to the service Rud Pedersen delivers.
Key Facts
“Reversa is key to our regulatory intelligence service. It gives us the confidence that any regulatory impact is under control and lets us focus on what really matters: delivering value-added analysis to our clients.”
The challenge
Regulatory monitoring at its breaking point
A manual process with structural risks that limited the ability to identify and react to new regulations.
Human error risk
An analyst reviewing dozens of documents could miss tangential references, like a tax mention inside a mobility law that directly impacts a financial client.
Insufficient tools
Market solutions only covered parliamentary sources, leaving out official bulletins and regulatory bodies.
Limited scalability
Expanding coverage to new clients or jurisdictions (like the EU) required hiring additional staff, an economically unsustainable model as the client base grew.
Excessive analysis time
In-depth analysis of each regulatory document took an average of 45 minutes per document, drastically limiting the team's capacity to process daily volume.
The solution
AI-powered regulatory intelligence
Reversa was configured for Rud Pedersen's multi-client model, with specialized agents for each account.
Custom AI agents
For each Rud Pedersen client, specialized AI agents were configured to monitor relevant sources for their sector and regulatory scope. Each agent understands the business context; it doesn't just search by keywords.
Complete source coverage
500+ official sources monitored 24/7: state and regional bulletins, EU journals, parliamentary records, and sector-specific regulatory bodies, all in a single regulatory intelligence service.
Contextual intelligent analysis
Unlike keyword-based systems, Reversa analyzes each document with business context comprehension, detecting tangential references that other systems, or even a human analyst, would miss.
Automated delivery
Relevant findings are automatically distributed to each client's teams, ensuring information reaches the right people at the right time, with zero manual intervention.
Competitive advantage
Before and after Reversa
| Aspect | Before (Manual / Other Solutions) | With Reversa |
|---|---|---|
| Sources covered | Parliamentary only | 500+ official sources |
| Precision | False negatives and positives | Contextual intelligent detection |
| Stability | Outages without notice (days) | 24/7 continuous monitoring |
| Time per document | ~45 minutes | ~10 minutes |
| Scalability | 1 FTE per jurisdiction | Expansion without new hires |
| Tangential detection | Analyst-dependent | Automatic with AI |
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