78% less analysis time

Rud Pedersen is a European public affairs and strategic communication group, present in more than 20 markets, with offices in Madrid, Brussels, Berlin, Paris, London and Stockholm.

In Spain, its Public Policy team analyses the regulatory environment for clients in energy, technology, finance, mobility, health, defence, sustainability, tourism and agrifood. The accuracy of that work is the foundation of the service.

Each regulatory document took about 45 minutes to analyse. An analyst reviewed dozens a day, and catching a tangential reference, such as a tax provision inside a mobility law that affects a financial client, depended on their attention.

In practice, coverage was limited to parliamentary sources. Extending it to official gazettes, regulators or the European Union, or taking on new clients, meant growing the team at the same pace.

Reversa was set up for Rud Pedersen's multi-client model: one agent per client, with its sector, its regulatory scope and its business context.

• One agent per client

  It understands the client's business, not just its keywords.

• The full scope

  National and regional gazettes, the OJEU, parliaments and sector regulators, in a single service.

• Analysis with context

  Every document is read in full, and tangential references are identified too.

• Delivered to each team

  Findings reach the people on each account at the right time.

The Public Policy team puts its effort into the analysis that adds value for each client. It can take on new clients and jurisdictions, such as the European Union, without the volume of reading limiting it.