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One product, dozens of markets, and a different rule in each of them

What each market requires of every product, supplier and package, resolved before it reaches the shelf.

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Every product, every shelf. For legal, product, packaging and sustainability teams

One product, every requirement. From design to unsold stock, with the article behind each one

Rain jacket, recycled polyester
Material
100% recycled polyester
Packaging
Plastic bag, cardboard box

MarketsSpainFranceGermanyItaly

Requirements for this product

  1. General safety requirementGPSR · Reg. (EU) 2023/988, art. 5Applies
  2. Harmonised label on material compositionPPWR · Reg. (EU) 2025/40, art. 12(1)Not before 12 Aug 2028
  3. No destruction of unsold apparelESPR · Reg. (EU) 2024/1781, art. 25(1)Applies

Each new obligation, with its date. Each date on one timeline, with the team that acts on it

Dates that reach your products

  • 19 Jul 2026No destruction of unsold apparelOperations
  • 27 Sep 2026Generic environmental claims restrictedLegal and marketing
  • Not before 12 Aug 2028Harmonised packaging labelPackaging

Harmonised label on material composition

Not before 12 Aug 2028

Owner: Packaging

Every claim, checked before launch. Each phrase of a campaign tied to the paragraph that allows or prohibits it

winter-days-campaign.pdf

Winter Days

  • Up to −30% on outerwear1
  • Climate-neutral packaging2
  • Our eco-friendly collection3

Review before publication

  1. 1Show the prior price: the lowest in the 30 days before the reduction.Add prior priceDirective 98/6/EC, art. 6a(2)
  2. 2A neutrality claim based on offsetting is prohibited.RemoveDirective 2005/29/EC, Annex I, point 4c
  3. 3Generic claim: make it specific or show recognised excellent performance.Make specificDirective 2005/29/EC, Annex I, point 4a

A new category, ready before launch. What the market requires, turned into a plan for each team

Launch plan · Skincare lineSpainFranceGermanyItaly Launch 1 Mar 2027
  • Designate the responsible personRegulatory Done
  • Label content on container and packagingPackagingIn progress
  • Check every claim against the common criteriaMarketingTo do

Illustrative example

The maximum fine for a cross-border infringement

When consumer authorities act together against a widespread infringement, national law must allow fines of at least 4% of the trader’s annual turnover in the member states concerned.

Formula

Maximum fine ≥ 4% × annual turnover in the member states concerned

Official text

Example group

A campaign found to infringe consumer law in Germany, France and Italy, in a coordinated action of national authorities.

MarketAnnual turnover4% maximum
  • Germany€220M€8.8M
  • France€180M€7.2M
  • Italy€100M€4M

€20Mas the minimum level of the maximum fine

Company figures are illustrative; legal figures come from the official text. Where turnover is not available, the maximum must be at least €2 million.

Key rules

The framework that decides how a product reaches the shelf, and how it leaves it.

  • General Product Safety Regulation · Regulation (EU) 2023/988

    Safety requirements for consumer products, online sales and recalls. In application since December 2024.

  • Ecodesign for Sustainable Products Regulation · Regulation (EU) 2024/1781

    Ecodesign requirements, the digital product passport and the ban on destroying unsold apparel and footwear.

  • Packaging and Packaging Waste Regulation · Regulation (EU) 2025/40

    Recyclability, recycled content, labelling and producer responsibility for packaging. Applies from August 2026.

  • Consumer law · Directives (EU) 2019/2161 and (EU) 2024/825

    Price reductions, reviews, penalties and environmental claims. The rules on claims apply from September 2026.

  • REACH · Regulation (EC) No 1907/2006

    Registration and restriction of chemicals, including substances in articles.

  • Deforestation Regulation · Regulation (EU) 2023/1115

    Due diligence for cattle, cocoa, coffee, oil palm, rubber, soya and wood. Applies from December 2026.

One system for all regulatory work

  1. 01

    Map what applies

    The obligations in force for each market, product, site or entity, with the rule behind them

  2. 02

    Act before the rule arrives

    What is being decided, and how to prepare before it applies

  3. 03

    Shape the rules

    Drafts, amendments and votes compared, to contribute while the text is still open

  4. 04

    Answer with evidence

    One legal question across jurisdictions, answered and cited to the article

  5. 05

    Run compliance

    Each obligation carried to a control, an owner, a deadline and evidence

  6. 06

    Launch and expand

    What a new market or product requires, country by country, before the decision

  7. Six capabilities, one product

    Explore the product

Integrated with your systems

Reversa delivers its work in the tools your team already uses, through secure connectors.

  • OutlookReads, searches and drafts your emails and events
  • TeamsReads and posts in your teams, channels and chats
  • SharePointFinds and reads your files and sites
  • Your AI assistantReversa inside Claude, ChatGPT or Copilot, through MCP
  • Client portalOne shared space with each client, under your brand

Security that can be verified

Independently tested, covered by a Data Processing Agreement, with reports shared under NDA.

Security

Common questions

For disputes and decisions that call for local judgement, yes. Reversa gives your team the rule, its article and its status in each market, so every question you send to counsel is narrower and better documented.

Reversa is ISO 27001 certified and works under a data processing agreement. Your data is stored in the European Union, models run through providers in the EU and are not trained on your data, and every answer cites its source for human review.

Yes. Once you add your brand guide, policies or templates to a project, Reversa reviews each text against both, citing the article of the rule and the section of your document.

Evaluate Reversa on a product you sell

We start from a product and the markets where it is sold. Reversa shows what each one requires today and what it will require next.

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  1. 01Initial meeting
  2. 02Demonstration on your case
  3. 03Deployment in weeks
Consumer goods | Reversa